TikTok Engagement Rate Calculator

Type a username and get the engagement rate, with the arithmetic shown rather than a score out of ten.

How this number is calculated

Average likes per video, divided by follower count. That is it, and every tool doing this is doing some version of the same sum, whatever they call their proprietary score.

⚠️ Read this before quoting the number. The likes here are the account's lifetime total divided by its video count, so it is an average across the whole history, not a snapshot of the last month. On an account that grew fast, old videos drag the average down and the real current rate is higher. On one that peaked years ago, the opposite.

For a figure you can put in an email to a brand, take your last ten videos, add likes and comments, divide by views, and multiply by a hundred. That is the number they will check.

What counts as good

• Under 4% is soft for TikTok, where audiences engage far more than on other platforms.
• 4 to 8% is a healthy mid-size account.
• Above 8% is strong, and common on small accounts with a tight subject.

Rates fall as accounts grow, and that is normal rather than a failure: reach outruns the core audience. A 20,000 follower account at 10% is often worth more to a brand than a 500,000 follower one at 2%, which is exactly what the money calculator prices.

Questions